It’s not everyday you get an email from a fast food chain asking if you’d like to participate in a “Food Inspired Makeup Look.” But this is exactly the sort of email I received from Whataburger about a month ago and it sure caught me off guard. Initially I thought, this has to be a scam. There is no way Whataburger HQ would contact me. But as I read on, I was intrigued by the creativity of the project and the brilliant branding opportunity. I soon realized, the oh-so-talented Jax from Jax Studio was behind the project and knew it would be incredible!
So last week I headed to the headquarter office here in San Antonio and was in complete fascination meeting all the amazing people who run the Whataburger brand! As a PR major in undergrad, this was one of the top brands I could dream of working for and here I was several years later! Everywhere you looked, white and orange adorned the walls, and flying W’s blended into everyday sights (like my contour)! The team was so energetic and we spent the entire shoot laughing and enjoying Jax’s playful nature.
To integrate Whataburger into my makeup, Jax started by contouring my entire face with a giant “W.” She then blended it out and shaded my lids in a gorgeous orange shade. She accented the summery look with white and orange stripes for eyeliner (I know, BRILLIANT!) and colored my lips “Strawberry Milkshake.” She managed to take full meal combo and transform it into a perfect day-to-night look anyone could pull off!
I feel so lucky to have been a part of this collaboration and can’t wait to see y’alls Whataburger inspired makeup!!! Don’t forget to send them to Whataburger’s social accounts!